Marketing Partnerships: Casinos of Winnipeg

Manitoba Liquor and Lotteries invites interested parties (sponsors, agencies, and brand representatives) to submit an expression of interest to become a marketing partner with the Casinos of Winnipeg.   As premier entertainment attractions in Manitoba, the Casinos of Winnipeg consists of McPhillips Station Casino, Club Regent Casino and Club Regent Event Centre and welcomed approximately 2.5 million visitors to their properties in their 2022/2023 fiscal year. The combined Casinos of Winnipeg properties span over 306,000 square feet of premium entertainment, food and beverage, and gaming amenities. Located in the Club Regent Casino, the Club Regent Event Centre is among the top theatre and multi-function event facilities in Canada, hosting 946 events since 2014.

MBLL will develop a custom partnership program with interested entities, that strategically aligns with their goals and objectives. In exchange for marketing investments, MBLL will grant partners brand recognition and activation opportunities through a select number of available assets, to deliver effective marketing programs that garner the attention of Casinos of Winnipeg customers.

MBLL is seeking partnerships for a variety of assets, including but not limited to: 

Venue Property Naming Rights

  • Club Regent Event Centre

Preferred category partnerships:

  • Consumer automotive
  • Communications
  • Travel
  • Technology hardware

Monthly Program and Event sponsorships

  • Club Regent Event Centre Shows
  • Seniors Day
  • Double Up Thursday
  • Customer Appreciation Day
  • Bingo

Annual Program and Event Sponsorships

  • Casino Birthday Celebration (June)
  • Canada Day
  • New Year’s Eve
  • Chinese New Year
  • St. Patrick’s Day
  • Holiday Celebration

Marquee Digital and Static Advertising

  • Electronic Digital Signage Network
  • Back Lit wall Graphics
  • Marquee Signage

For parties interested in learning more, please contact:

Download Partnership Introduction Kit - 2024