Marketing Partnerships

Manitoba Liquor and Lotteries invites interested parties (sponsors, agencies and brand representatives) to submit an expression of interest to become a marketing partner with the Casinos of Winnipeg. Premier entertainment attractions in Manitoba, the Casinos of Winnipeg consisting of McPhillips Station Casino, Club Regent Casino and Club Regent Event Centre, welcomed approximately 2.5 million unique visitors to their properties in their 2019/20 fiscal year. The combined Casinos of Winnipeg properties span over 306,000 square feet of premium entertainment, gaming, food and beverage amenity space. Located in the Club Regent Casino, the Club Regent Event Centre is among the top theatre and multi-function event facilities in Canada, hosting 149 concerts and events in 2019.

MBLL will develop a custom partnership program with interested entities, that strategically aligns with their goals and objectives. In exchange for marketing investments, MBLL will grant partners brand recognition, sales and activation opportunities through a select number of available assets, to deliver effective marketing programs that garner the attention of Casinos of Winnipeg customers.

MBLL is seeking partnerships for a variety of assets, including but not limited to:

Venue Property Naming Rights

  • Ex. Club Regent Event Centre


Preferred category partnerships:

  • Consumer automotive
  • Communications
  • Cannabis
  • Travel
  • Technology hardware


Monthly Program and Event sponsorships

  • Club Regent Event Centre Shows (various monthly)
  • Seniors Day (monthly)
  • Double Up Thursday (monthly)
  • Customer Appreciation Day (monthly)
  • Bingo (daily)


Annual Program and Event Sponsorships

  • Casino Birthday Celebration (June)
  • Canada Day
  • New Year’s Eve
  • Chinese New Year
  • St. Patrick’s Day


Marquee digital and static advertising


Casinos of Winnipeg Club Card Program


For parties interested in learning more, please contact: