Doing business with us: Liquor in Manitoba

Manitoba Liquor & Lotteries (MBLL) is the provincial Crown corporation legislated to wholesale and distribute liquor throughout the province. Our distribution centre in the City of Winnipeg serves more than 1,700 commercial customers across Manitoba, including privately-owned liquor vendors, duty-free stores, specialty wine stores, licensed bars and restaurants, and others. Most case beer sold mainly through private beer vendors is privately distributed under agreement with MBLL. 

We maintain dedicated purchasing groups to service commercial customers as well as to supply our own Liquor Mart and Liquor Mart Express stores located mainly in urban centres. 

One of the largest single buyers of beverage alcohol in the world, MBLL brings an incredible array of products into our province from over 50 different countries. Our selection is always changing to reflect market trends and the purchasing preferences of the Manitoba market. More information on purchase trends may be found in our annual reports on this page

For regulatory information, including types of licences and permits to produce, sell, deliver or serve liquor, please contact the Liquor, Gaming and Cannabis Authority of Manitoba (LGCA). 

There are three sections on this website related to liquor: 

Liquor Agents & Suppliers – complete and up-to-date information for all current and prospective suppliers and agents listing products through us for purchase by commercial customers. Includes guides and requirements on topics ranging from pricing and listing, as well as information on our marketing programs. 

Commercial Retail & On-Premises – a one-stop shop for retailers and service licensees to access our online product ordering system and all supporting information. 

Manufacturing in Manitoba – an excellent primary resource for anyone considering or in the process of starting up a distillery, brewery, or other liquor manufacturing facility within Manitoba.